Gedrose says it can be harder to get a big crowd out there some days, as most attendees are older, but he says that’s not unusual for a classical music series.
“We do what we can to attract younger audiences,” he says.
Recently, that has included hiring someone to beef up the series’ social media presence, offering cheaper tickets for youth, and holding draws during every performance for iTunes gift cards.
He says the series also arranges for some performers to visit schools for special shows, in an attempt to build its audience and expose kids to music they might not otherwise hear. Sometimes that takes place in Whitehorse and sometimes it takes place in communities such as Haines Junction and Dawson City. He says there’s often also an educational outreach component for kids. The Lafayette String Quartet, which came up last season, visited with students from St. Elias Community School for example.
“That quartet is the string faculty at the University of Victoria, so we definitely try to take advantage of that kind of expertise,” he says.
This season, in addition to Eroica, Whitehorse Concerts has programmed Cascadia Piano Trio, Alexander and Daniel Tselyakov, Anne-Julie Caron with Akiko Tominaga, Musica Intima, and Meagan and Amy, a piano/violin duo.
Tickets are available singly, or by annual subscription. Additional information is available online at whitehorseconcerts.com
Photo caption: Lorraine Min, piano; Terence Tam, violin and Brian Yoon, cello of the Cascadia Piano Trio perform at the Yukon Arts Centre on September 14. Photos by Mike Thomas.